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Social Media Best Practices

Posted on Thursday, October 21, 2010
Category: Social Media


At Odney, we follow some basic guidelines when working with social media. Here are a few good tips to help you with your social media efforts:

Social Media general practices:
•Post on a variety of topics
•Ask and answer questions
•Posts should be relevant and timely
•Link between channels. Facebook-->Twitter-->Blog-->YouTube etc…

Facebook:
•Post Notes within Status Updates. Use a variety between longer posts, questions, and shorter posts.
•Post current media (TV and Radio commercials, Press Releases etc…)
•Link and tag when appropriate. There are opportunities to connect with news/media outlets, people, and other organizations which can create more traffic to your page.

Twitter:
•#FF (Follow Fridays) on Twitter. This is a great way to increase followers and there are a lot of relationships that could be built just by "Follow Friday-ing" someone.
•Part of being in the Twitter community is to follow back users who follow you. This will encourage growth.

Blogging:
•Use pictures
•Post once to a few times a week.
Posts don't have to be long, They can follow what's happening on your social media channels for topic ideas (and vice versa).



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