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You are What You Watch/Read

Posted on Thursday, November 18, 2010
Category: General
Author: Karen Kallestad


You are what you watch. You are what you read.

These recent articles ask - and try to answer - what your media consumption habits say about you. We consider psychographics for our clients, but how about for ourselves?

I love Glee, hate DWTS, and subscribe to only one magazine: Skeptical Inquirer, which would seem to be at odds with Ad Age's assumptions about Gleeks.

What do you watch/listen to/read in various media, and what do you think that says about you? What would be the perfect media mix to reach a target audience of one: you?


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