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First Western Bank and Trust
We have been working with this client for over fifteen years. First Western Bank and Trust is a locally owned bank with three locations in one market. The bank is in a highly competitive market that includes many larger banks and credit unions. We identified an effective message in their unique position in this market as Minot's locally owned, hometown bank. The message strategy is based on the positioning statement, "Together, we're banking on Minot." Each year we develop and implement a media plan and develop creative materials for their image advertising. The primary medium is television, supported by print and radio. This ongoing campaign has succeeded in building a strong brand image of First Western Bank and Trust as Minot's only true hometown bank, and has also succeeded in maintaining high top-of-mind awareness in this market.
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