701.222.8721 - Bismarck
701.857.7205 - Minot
Director of Strategic Engagement
Odney is seeking a director of strategic engagement to lead the full-service agency’s public relations and social media team. This person will work with clients and our team of research, creative, digital, media, social media and public relations experts in a results-driven environment, as well as serve on the agency’s management team. The position will be based in our Bismarck office, and offers an excellent salary and benefits package.
Consult clients and account staff on earned and social media strategies, using best practices.
Manage staff and work flow of three public relations specialists.
Participate in and contribute to client and staff meetings.
Develop research-based earned and social media messaging and effectively implement that messaging in all chosen earned media channels.
Execute earned and social media plans with approval from client and assigned account staff.
Analyze existing earned and social media efforts of clients in order to make recommendations for enhancements.
Write news releases, pitches, talking points, crisis communication plans and marketing plans.
Make media calls to pitch ideas and encourage coverage.
Coordinate news conferences, editorial board visits and public relations events.
Develop organic social media plans for clients based on strategic goals and best practices.
Create paid social media proposals based on existing client requests or potential client requests for proposal.
Develop and place paid social media advertising, including creative elements and ad copy.
Provide tracking and measurement metrics for assigned earned and social media campaigns.
Analyze results of all efforts related to earned and social media efforts for clients.
Build relationships with key media contacts.
Proof and copy edit assigned documents.
Oversee the writing of all agency proposals.
Continually pursue personal growth in industry knowledge and trends.
Provide updates and progress reports to the president and assigned account staff.
Manage vendor relationships for earned and social media monitoring and placement.
Position may require travel.
Outstanding communication skills, both verbal and written
Experience managing personnel and projects
Background in public relations or marketing
Well-versed in public relations and social media best practices
Ability to work independently as well as part of a team
Detail-oriented and ability to meet deadlines
Capable of multi-tasking, prioritizing and managing time efficiently
Ability to work well under pressure
Communications, advertising or public relations degree
For more information or to submit a resume, contact Patrick Finken at
by January 31, 2018.
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