Odney Advantage Newsletter

2016 Holiday Projections, Wednesday, January 16, 2019

The Odney Advantage Newsletter
2016 Holiday Projections
The National Retail Federation is predicting $655.8 billion in sales this November and December, an increase of 3.6 percent over last year. Online sales are projected to grow 6.8 percent over last year for a total of $177 billion. Department stores and online are the most popular destinations with each attracting 56 percent of shoppers, followed closely by discount stores at 55 percent.
Along with the increase in sales, retailers can expect to see an increase in messages directed to them on their social media channels. Projections indicate retailers will see a 30 percent growth in overall messages over last year, and a 15 percent increase in messages requiring a response. Retailers may need to bring in more elves to monitor Twitter, Facebook and Instagram – in the third quarter, the average response time was eleven hours. One in three American consumers say that social media will influence their purchases, and that they’re likely to post gifts they receive on their social media channels.
What do consumers want to see under the tree? The most desired gift is a gift card at 61 percent, followed by clothing at 53 percent; books, entertainment and games, 40 percent; consumer electronics, 32 percent; jewelry, 23 percent; home furnishings and decor, 23 percent; sporting and leisure items, 18 percent; and home improvement or tools, 17 percent. 

It's a Wrap for the Donation Station
Donation_StationIt’s an eye-catching trailer, a mobile reminder of all the organizations that benefit from the Minot Area Community Foundation, and a convenient way to make a contribution. It’s the Donation Station with the wrap we created for the Foundation. The design is a beautiful blend of form and function, with its colorful depiction of the Donation Station logo, also designed by our team. “We were delighted that Odney volunteered design services to create this wrap,” says Ken Kitzman, Minot Area Community Foundation President. “We love the design, and we love the reactions it is getting all over the Minot community. It draws attention and it motivates people to give. We’d like to thank Odney for helping us connect with our community, encouraging people to donate and help make Minot an even better place to live.”
Odney has been working with the Minot Area Community Foundation for over a decade on services ranging from strategic planning to public relations, logo and tagline development, branding and website development. We recently designed and programmed a new website that showcases all the ways the Foundation helps people and organizations in the Minot community.

Powerful Presentation
We don’t often think about what happens when we flick a light switch or turn on an appliance. It just turns on. But a lot has to happen behind the scenes to make that power available. This short animated video we created for the Lignite Energy Council / Coalition for a Secure Energy Future shows what goes into delivering the electricity that powers our homes, our businesses and our lives. It’s being used as an educational tool in classrooms, online and in social media channels. 

Bowls for Babies
Bowls“Bowls for Babies” combines art, lunch and a good cause – raising money for the March of Dimes. Odney was a sponsor for this annual event in which artists, students and community volunteers gather in the summer to paint decorative designs on bowls. The bowls were fired, glazed and then sold in the March of Dimes’ Bowls for Babies lunch fundraiser that was held on November 17. Odney staff chose their favorite bowls, had soup for lunch, and took the bowls home as souvenirs. “We have a big group participating in this event every year,” says Meghann Chamberlain, a digital media strategist at Odney. “As the mother of a toddler, I’m so grateful that my daughter Elinor is healthy. This event helps raise funds to give every baby a healthy start in life.”

Holiday Train
Bright lights and music will roll into Minot as the Holiday Train makes its stop on December 14. “This is a great event for the whole family and a fund-raiser for local food pantries,” says Rhonda Jensen, account service specialist in our Minot office. “It always draws a big crowd and the donations are especially welcome this time of year. Everyone has a good time and we contribute to making the holidays brighter for families in need.” Bring non-perishable food items to donate and enjoy a musical performance by singer-songwriter Colin James. The train is expected to arrive at approximately 6:45 p.m. at the Main Street crossing on North Main in downtown Minot.

Holiday Ad Roundup
Some are amusing, some are heartwarming, and some star ice-skating yetis. Here’s a roundup of some of the most entertaining holiday ads of the year.
Mrs. Claus has some Christmas secrets in this Marks & Spencer ad. Don’t miss the title of the book she’s reading at the end. 
Can an ad about a woman who mistakenly thinks she’s won the Spanish lottery be heartwarming? I’m not crying, you’re crying.
A busy dad figures out what his family really wants in this ad for Sainsbury’s.
In case you don’t like your Christmas gifts, Benecio del Toro has you covered.
Nothing says Christmas like multi-colored ice-skating yetis.
Buster the Boxer gets what he really wants in this bouncy ad from John Lewis.
Wes Anderson’s ad for H & M is every bit as Wes Anderson-y as you'd expect.
If you’re traveling for the holidays, we hope your trip is easier than this little bird’s journey.

Pro Tip
What happens when your social media team is off for the holidays? We’ve got you covered with tools that schedule posts in advance, so your content continues to go out on time. Need help managing your social media? Contact us and we’ll be glad to help. 

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