In 2008, Bismarck State College lacked a clearly defined image, though it had distinct features that made it unique from other community colleges in North Dakota.
Odney was hired to create a strong brand identity and increase awareness of BSC’s unique attributes. The ultimate goal was to retain and expand enrollment, increase participation and fundraising through their alumni, and raise support for BSC throughout the community.
We positioned BSC as “Beyond” because BSC is more than a place to get an education.
'Beyond' communicates that BSC is a place where students can envision their futures. It’s not just about getting a degree, but what that degree will mean for their lives.
We developed a logo, positioning statement, and TV, radio, print and outdoor ads that show students discovering their 'Beyond' in a variety of technical and transfer degrees.
We also created brochures and collateral materials that provide more information about BSC’s degree and certification programs.
The 'Beyond' campaign has since been expanded to BSC’s energy programs and programs for military service members.