In 2018 EarthForce sought to build brand awareness among potential customers who were seeking aftermarket skid-steer parts. As a relatively new brand to the market, EarthForce had a network of dealers to sell their product but were looking to increase awareness of their offerings and gain additional customers through their e-commerce site.
 

Earthforce hired Odney to develop a highly targeted digital campaign to build brand awareness and drive visits and conversions on their e-commerce site, to ultimately increase brand retention, sales and revenue.

At Odney, our strategies are always data driven. Using results from previous EarthForce digital campaigns such as where customers were coming from, where they dropped off from the site before making a purchase, and how they were making purchases online; our team was able to develop a digital campaign that specifically targeted users who were looking for parts for particular skid-steer brands. We tailored the campaign to serve EarthForce ads directly to those consumers seeking those specific brands.